DIVIDUALS <
"INdividuals" would literally mean I's not separated from We/Us. But "individual"'s common usage is twisted to the exact opposite of its literal meaning; in everyday usage "individual" refers to "I's" as divided , isolated , from WE/US. Not "INdividual" not undivided , but "Dividual" an "I" , a Self, an anti-Social Self. <
The ubiquitous COMPETITION and RIVALRY of American Capitalist culture forces people to be self-centered to survive <
US has a Cult of "Individuals "
US has a Cult of DIVIDUALS
So, Selfishness guides American masses' politics as it guides everything else.
Individualism, selfishness; mimicking the selfishness of the bourgeoisie , so the working class has petit bourgeois ideology and worldview. I, me , my.
US has a Cult of Individuals. Many people make a cult of themselves . They have to look after themselves majorly ; nobody else will.
Competition is rife in capitalist culture or custom: America's social relations are saturated with competition among DIVIDUALS
(((((((
Why anthropological psychology ?
Anthropological psychology because psychology is study of the Individual , the Self, that idol of American culture and symbolic inheritance . So, learning about individuals is automatically more relevant to individual student's interests , which is of course , especially in themSELVES.
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http://take10charles.blogspot.com/2017/01/us-has-cult-of-individuals.html
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