Townhall, Washington Free Beacon, and Breitbart have seen their digital traffic plummet a whopping 87% in the two years, according to the Comscore data set. Other major drops were registered by the Daily Wire (down 73%) and the National Review (down 71%). The Righting’s Howard Polskin, who tracks major headlines and trends in right-wing media, noted that 2020 was a “banner year” for news, which led to a surge in digital traffic. “Major 2020 events included the pandemic, the civil unrest following the death of George Floyd, and the contentious battle for the presidency between Donald Trump and Joe Biden. Unless some unfathomable incident occurs, it’s hard to see how 2024 will come close to producing the same audience levels for most news brands from four years ago,” Polskin noted. He offered his thoughts on the steep declines on the right, which he believes “include consumer news avoidance and its cousin crisis fatigue, as well as the rise of alternative news sources.” “Going forward throughout this critical year, I expect similar or even sharper monthly losses in election year traffic from 2020 to 2024 for a variety of reasons,” Polskin concluded. Jeremy Boreing, co-CEO of The Daily Wire, told Mediaite in a statement, “Everyone is suffering from Facebook’s massive shift away from news. Mark Zuckerberg remade the news landscape when he moved his company into the space, and then gutted it when he moved out. A capricious trillion dollar company can crush entire industries without much effort. Daily Wire is disproportionately impacted because we were built with a focus on Facebook. Now, our focus has shifted to more premium content.” Fox News not only led the right-leaning news sites that Polskin looked at with its 85 million monthly users in January of 2024, but it also fared among the best in terms of audience retention. Fox only dropped 24%, which is on par with other mainstream outlets like CNN (down 20%) and the New York Times (down 22% from 2020). Notably, the Washington Post dropped a sizable 45% of its audience, while Newsmax saw a surge in readers – up 37% in January since January 2020. Read the full analysis here from The Righting.