“Be Best” is a reference to then-First Lady Melania Trump’s anti-bullying public awareness campaign. Next up: Biden donning an army jacket emblazoned with the words, "i really don't care, do u?" Biden campaign aides told CNN the effort was specifically designed to get under Trump's skin, prompting him to respond in ways that harm his campaign. But it's also intended to give the Democratic base a bit of a jolt. For instance, who among us doesn't get a little thrill over seeing Nikki Haley roast Trump for confusing her with former House Speaker Nancy Pelosi? Last week, Biden tweeted out a video sequence recapping Trump's incoherence with the assertion, "I don’t agree with Nikki Haley on everything, but we agree on this much: She is not Nancy Pelosi."