Swift's fans increased the publicity surrounding her 2019 masters dispute with Big Machine and American businessman Scooter Braun and drove the success of her re-recording efforts.[77][105][106] An online petition launched by a fan on Change.org, calling Braun and Borchetta "to stop holding Swift's art hostage", garnered 35,000 plaintiffs in its first three hours. Michael Jones, a managing director of Change.org, described the petition as "one the fastest-growing petitions on the platform this month".[107] Braun, however, claimed that Swift "weaponized" her fanbase by making the dispute public.[108] Swifties also discovered that the Carlyle Group, a partner of Braun in the dispute, supplies weapons to the civil war in Yemen, which was confirmed by publications such as The New York Times.[109][110][111]
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