'Never disagree with anyone': Behavioral scientist shares conflict-free trick to changing minds <



One of the most challenging things to do as a communicator is to convince someone you disagree with to listen to you. You're fighting against a host of psychological phenomena that prevent people from changing their minds



One of the most pronounced psychological blockages is the backfire effect, which states that when people are confronted with information that challenges their opinion, even if it is indisputable, they will hold onto their views even more strongly than before.<



So, what are we to do in a world where there is so much misinformation and zombie lies flying around? Dr. Alison Wood Brooks, a professor at Harvard Business School who studies conver- sation and emotion, shares the key to having a constructive dialogue with people we disagree with is: Don't invalidate them. <



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